Ep.7: Growing with Partnerships and Collaborations

How do you build partnerships and strengthen business-to-business (B2B) relationships with agencies or introducers to grow your business?

Table of Contents

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In this episode, we talk to Jonny Miller, WPMaintain Agency Partner and Director/Founder of Outlines Design. Jonny explains his approach to implementing partnership or affiliate programs for his business.

Episode Highlights and Topics:

  • Outlines Design: Builds websites for recruitment and professional services
  • Why WordPress? Challenges an internal content management system creates
  • Niche down or not? Jonny is not a website designer for everyone—started with startups
  • Recruitment Route: Greater scope with broader sales approach to expand the network
  • Pain Points: Know and understand your clients to offer help and recommend solutions
  • Partner Program: Reflects on client referrals and rewarding team experience
  • Affiliate Program Structure: Pros, cons, and challenges of exclusivity or not?
  • Getting Started: Businesses should keep partner programs as open as possible


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